Realeeza — Shared Launch Plan¶
For: Abobakr + Mazen — a living document we both edit. Last updated: 2026-04-18 Status: Draft v1 — ready for Mazen review.
How to use: This is our shared doc. Both edit. Every decision has an owner (A = Abobakr, M = Mazen, BOTH). ✅ = decided, ⏳ = pending, ❓ = needs Mazen input.
1. What we've agreed (as of 2026-04-18)¶
| Decision | Choice | Owner | Status |
|---|---|---|---|
| Platform | Salla (not Zid) | BOTH | ✅ |
| Inventory model | Dropshipping-first — no big stock upfront | BOTH | ✅ |
| When we buy inventory | Only after a SKU proves itself (top performers) | BOTH | ✅ |
| SKUs at launch | 10–20 SKUs, some with variant colors | BOTH | ✅ |
| Capital | Open — no big stock buy, so low upfront | M | ✅ |
| Brand name | Realeeza | BOTH | ✅ |
| Market | KSA-first (Riyadh, Jeddah priority) | BOTH | ✅ |
2. Role split¶
Mazen (KSA operator): - Supplier/dropship relationships (Knawat, local wholesalers, Turkish/Dubai imports later) - Saudi CR, bank account, VAT handling - Customer service (WhatsApp + calls in Saudi dialect) - Last-mile issues, returns, quality checks on samples - Local marketing, influencer relationships, Saudi trust signals
Abobakr (brand + automation): - Salla store setup, theme, product pages - All automation (n8n flows — abandoned cart, post-purchase, IG DM, daily dashboard) - AI content pipeline (Shorts, product descriptions, ads) - Paid ads setup (Meta, TikTok) - Analytics + weekly performance reports
Joint: - SKU selection (Mazen knows Saudi buyer, Abobakr knows data) - Pricing decisions - Profit split review (every 3 months)
3. Open decisions — need Mazen input ❓¶
Before we start Day 1, we need answers. Mazen: edit this section directly with your reply.
3.1 Legal & money¶
- ❓ Saudi CR status: Do you already have a Saudi commercial registration (CR) we can use? Or do we start as sole-proprietor on Salla (allowed, but less trust)?
- Mazen: ___
- ❓ Bank account: Joint business account or sole-owner (yours)?
- Mazen: ___
- ❓ Profit split proposal: 40% Mazen / 40% Abobakr / 20% reinvest (first 6 months). Agree, adjust, or counter-propose?
- Mazen: ___
3.2 Product¶
- ❓ SKU categories — your gut, which sells best in KSA right now?
- (a) Everyday essentials (light necklaces, studs, 49–149 SAR)
- (b) Statement pieces (layered necklaces, hoops, 149–299 SAR)
- (c) Gift sets / bundles (249–499 SAR)
- Mazen pick top 2 (we'll start there): ___
- ❓ Dropship supplier — first choice:
- (A) Knawat (qnawat.com) — Arabic dropship platform, zero inventory, fastest to market ✅ recommended for week 1
- (B) Turkish/Dubai import (CIF) — trending but longer lead
- (C) Saudi wholesaler (Jeddah/Dammam) — add from week 3
- Mazen: ___
- ❓ "Proven performer" criteria — when do we buy inventory? Proposal:
- Minimum 10 orders in 14 days, AND
- Return rate under 10%, AND
- Margin stays above 50%
- Mazen: agree / adjust? ___
3.3 Brand & comms¶
- ❓ Instagram handle:
@realeezavs@realeeza.ksavs@realeeza_sa? - Mazen: ___
- ❓ Founder face: You comfortable being the face of the brand in "About Us" + WhatsApp? Saudi buyers trust a named Saudi founder vs anonymous brand.
- Mazen: ___
- ❓ WhatsApp Business number: Use your personal Saudi +966 or buy a new line?
- Mazen: ___
3.4 Shared workspace¶
- ❓ Where do we keep this plan + sync? Options:
- (a) Google Docs (both edit, familiar, free) — Abobakr's recommendation
- (b) Notion (more structured, free for 2 users)
- (c) This doc + WhatsApp voice notes (simplest)
- Mazen preference: ___
4. 14-Day plan¶
| Days | Owner | Outcome |
|---|---|---|
| 1–2 (Day 0 = Mazen answers Section 3) | A | Salla store live, domain, Mada/Tabby/Tamara set, Arabic primary |
| 3–5 | A + M | 10–20 SKUs imported from Knawat, descriptions written, SEO done |
| 6–7 | A | Trust stack: About, Shipping, Returns, Size guide, Legal, 10 seeded reviews |
| 8–10 | BOTH | Social launch: IG (9-grid), TikTok (5 vids), WhatsApp Business, Snapchat |
| 11–12 | A | Automation: abandoned cart, post-purchase, IG DM bot, daily dashboard |
| 13–14 | BOTH | Soft launch: 50 Mazen contacts + 500 SAR paid ads test + 3 micro-influencer seeds |
Target launch date: May 2, 2026 (14 days from Day 0 = Mazen answers Section 3).
5. Performance targets¶
Honest. If we miss Month 1, we stop and rebuild — we don't "scale past" a broken offer.
| Window | GMV target (SAR) | Orders | What it means |
|---|---|---|---|
| Launch week (May 2–8) | 2,500 | 15–20 | Warm list + Mazen contacts |
| Week 2 (May 9–15) | 4,000 | 25–35 | Paid ads should start converting |
| Month 1 end (~May 16) | 8,000 cumulative | 60+ | Minimum-viable demand signal |
| Month 2 (June) | 20,000 | 150+ | Scale winning ads + influencers |
| Month 3 (July) | 40,000 | 300+ | Brand loop forming |
| End of Q3 (Sept) | 100,000/mo | 500+ | 30K SAR net profit target |
Kill switch: If Month 1 GMV < 4,000 SAR — pause ads, don't spend more, rebuild catalog positioning together.
6. Automation — our unfair advantage¶
Abobakr's n8n-studio pipeline already does all of this for his own content. Bolting it onto Realeeza is ~3 days work, not 3 weeks. Mazen doesn't need to understand how — just approve the outputs.
- Abandoned cart recovery — WhatsApp + email at 1h / 24h / 72h
- Post-purchase flow — thank-you WhatsApp with care PDF, 3-day review ask, 14-day re-purchase offer
- IG DM auto-responder — FAQ answers auto, complex questions → Mazen's inbox
- Daily dashboard — orders, revenue, top SKU, inventory alerts → WhatsApp to both of us
- Weekly AI content — pulls top SKU → 3 Shorts + 5 posts auto-generated, wait for Mazen's thumbs-up
7. Realeeza Bot — optional¶
Abobakr's proposal — Mazen veto if it's too much:
A WhatsApp-native bot (not Telegram — Saudi customers live in WhatsApp) that: 1. Answers product questions 24/7 in Saudi dialect 2. Tracks orders (customer types order #, gets status) 3. Handles sizing questions (asks measurements, suggests SKU) 4. Books WhatsApp video calls with Mazen for high-intent buyers (cart > 200 SAR) 5. Collects reviews 7 days after delivery, offers 10% off next order
Cost to build: ~1 week Abobakr's time, uses existing n8n-studio infrastructure. Cost to run: ~50 SAR/month (Meta WhatsApp Business API). Decision needed: Build in Week 3 (after launch proves demand) or skip for v1? - Mazen: ___
8. Partnership rules¶
Open-for-discussion defaults — Mazen edit:
- Disagreement on product line: Default = Mazen decides (closer to the customer). OK?
- Exit clause: If one of us wants out — 90 days notice + buyout at fair market value. OK?
- Abobakr scaling his consulting: If capacity tightens, we hire a 2-hrs/day VA in month 3 (~1,000 SAR/mo) before Realeeza suffers. OK?
- Unsold inventory at 6 months: 50/50 loss share. OK?
- New SKU approval: Either can propose; both must agree before we commit > 2,000 SAR to a SKU.
9. What each of us needs from the other¶
Abobakr needs from Mazen: - Section 3 answers (blocker — can't start Day 1 without these) - 2 hrs/week for SKU review + weekly call - Your Saudi WhatsApp as primary customer-facing number - Honest "this won't work in KSA" pushback when you see it
Mazen needs from Abobakr: - Salla store live + branded (no excuses after Mazen's answers) - Weekly plain-language performance report (no jargon) - All automations built, tested, and explained in 5 minutes or less each - Responsive within 24h on WhatsApp for blockers
10. Next steps¶
Immediate: 1. Abobakr pushes this doc to a shared Google Doc, sends Mazen the link. 2. Mazen fills Section 3 directly in the doc. 3. One 30-min WhatsApp call once Section 3 is filled — resolve any ❓ that came up.
Once Mazen replies: - Day 0 starts (Salla store + domain). - Store live by Day 2, catalog done by Day 5, launch Day 14.
This is our project, together. Mazen — feel free to change or strike anything you disagree with.